You Can’t be Everything-to-Everybody
- Rajeev Suri, CEO of Nokia Siemens Networks
Recently we learned that Nokia Siemens Networks (NSN) will sell its microwave business to DragonWave. This is notable in that NSN is the first of the big 5 “Telecommunications Generalists” (the others being Ericsson, NEC, Huawei and Alcatel Lucent) to depart the microwave backhaul segment.
As stated by Rajeev Suri, NSN CEO, “Our customers….do not believe a be-everything-to-everybody strategy works anymore in this sector.” In a market where the generalists promote their ‘end-to-end’ network capability as an advantage, Suri went on to suggest that, while NSN is the first to make this move, they may not be the last – “They (NSN customers) believe that we are the first company to start making these difficult choices. I think they’re looking to some of the other suppliers to make up their mind as well. So they like it. They support it.”
This move (dare we call it a “trend?”) demonstrates what we at Aviat Networks have known for a long time—that our customers benefit from having a specialist that can bring exceptional expertise and focus to their backhaul network, since as a key part of the network and a significant OPEX driver, you need to get it right.
Specialist providers like Aviat Networks are 100 percent focused on wireless backhaul—it’s all that we do. We are committed to bridging the gap between adjacent technologies to ensure seamless inter-working. As the wireless experts, we are able to bring best in class solutions that leverage the very latest in technology innovations to solve the critical challenges of operators around the world—delivering more backhaul capacity at a lower overall total cost.
Director of Marketing